Make your exhibition stand engaging
21 Feb, 2018
Engaging is just one of the words that should be used to describe your exhibition stand, as well as similar words such as welcoming, interesting, modern, professional, stylish and many others.
Let’s face it, renting space at exhibitions doesn’t come cheap and so it’s important to make sure that you get the most ‘bang for your buck. You do this by making sure that your exhibition stand is eye-catching and relevant to your target audience – in other words, the visitors and delegates that are walking through the door of the exhibition venue.
This, of course, depends upon the type of exhibition, the nature of your industry, and the type of company you are. Many companies nowadays will go down the tech route, so the use of TVs and AV equipment is important as are many other elements such as the type of furniture you use, for example. Are your products easily viewable in glass display showcases, for example? Is there a place when visitors can sit in comfort on leather settees maybe? And is your literature on racks, carefully positioned around your exhibition stand in the high volume traffic areas? And finally, are there branded exhibition counters or reception desks on your stand so visitors know where to head for and onto which you can put things like magazines, leaflets, demo products and promotional giveaways, for example.
Whatever design you choose to go for, rest assured that Eventex furniture will be able to assist you with most things. Why not take a few moments to browse our range online and place your secure order, or give one of our expert sales team a call who will be delighted to assist you with your requirements for your upcoming show.
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